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What The Fitness Industry Has Wrong

Eat whole foods.

Eat a gram of protein per pound of bodyweight.

Eat your veggies.

Get 7-8 hours of sleep.

Drink plenty of water.

Strength train 2-4 times per week.

Do some type of cardio 1-2 times per week.

If you do these you will see positive changes in your health.

All the above is very true, and is shared a lot on social media, the internet, and throughout books and countless health related podcasts.

However, I think fitness professionals (myself included) get too caught up in this superficial stuff.

Yes, it is one thing to stick to the above guidelines because from my professional experience, coaching clients to their strength, muscle, and weight loss goals, and research all show that the above list improves health.

But over the past year, I have become more aware that people do not have a lack of knowledge when it comes to health, fitness, and nutrition.

You can get a doctorate level education through books and YouTube these days.

Information and education about health and fitness is accessible to anyone.

Which begs the questions, why is the United States arguably the most unhealthy country?


If you ask me, I think the health and fitness industry is going about trying to change peoples lives the wrong way.

The lack of progress in our countries health comes from a the public not knowing how to make healthy habits a part of their life.

People know what they should do. Where they fall short is not knowing how to change their routine to support what they should do to improve their health or reach their goals.

They have not learned to stay consistent, and how to overcome obstacles and struggles along the process, and what to do when they feel stuck.


When it comes to trying to improve health, it comes down to behavior change.

It is a serious of behaviors and habits that make you build muscle, get stronger, and or lose weight.

A coach should not just tell you repeated information that you probably already heard.


Coaches who do that just remind me of when you were a kid and when your mom told you to clean your room a thousand times, it made you want to do it less. Or was that just me.

What you need is a resource that can give you a plan, help you prepare for that plan, and give you options in case you need to adjust the plan.


This is how you can stay consistent, and this is how I approach any new client I work with.

If you are reading this, you probably know that processed foods are bad.

You know that protein and veggies are good for you.


However, what you may not know, is how protein and veggies can help you feel more satisfied and feel full longer.

You may not know an exercise like a goblet squat is safer on the back than other types of squats. And now you can squat around your back pain.

Or you may not realize that simply putting your tempting desserts and snacks on a higher shelf may make it less likely for you to eat.


These are the things that are not flashy and are not shared about enough.

But these are the little things that me and my clients go over on a daily basis.

While you have your own individual goals you are working hard for.

My goal is to make it easier for you to attain that goal.

Click the video below, and hear some more thoughts on the subject.

If you want more education on how to make fitness, nutrition, and health easier for you, check out my blog. If you are ready to actually work with a coach who will guide you, fill out this form below, and I will get back you with our potential options. Click here for the form



All the best,

Tim Stiroh

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